Hello there! For ladies with frizzy and unmanageable hair, this will be very helpful. A new article to introduce a promotion that we’re having for the first time. And also a free big 500ml hair mask. Read till the end! Although we have had this product for quite a few years already, we have not run a promotion on this before. That other day we did a calculation, counting how many of our customers did this service, and the number is quite surprising.

It was around two third of all our appointments in a month. Our regulars and VIP members might know about this service but it’s time to introduce it to more people so that more people can enjoy the effect of this service.

Introducing our Keramimic Treatment, keratin + collagen-based treatment which will have a tremendous effect on the hair. The name is very interesting too, it is made up of 2 different words - Keratin + Mimic, keramimic. This means, it is imitative of the element - keratin.

Without going too in-depth on hair science, 90% of our hair is made up of keratin, and it is an essential protein to protect the hair from damage. And collagen is a type of structural protein that the body needs to produce keratin.

Once again, what is our hair mostly made up of? Keratin. And what does this treatment provide? Keratin + Collagen, exactly what the hair needs.

Before we discuss the effect, let’s go through a visual representation of a damaged hair that undergoes the treatment -

For this lady, she had her hair bleached entirely a couple of rounds in the past, this is actually a very beautiful light blonde but we can also see that the hair is quite lifeless, frizzy, and a little unmanageable. The hair will feel very rough too.

A healthy hair is full of keratin and collagen so the strand appears fuller, healthier, and docile. By docile, it means there are little flyaway strands and it has sufficient weight to keep the hair down without flying around.

When the hair is bleached, layers of the hair might be stripped away by the bleaching so sometimes the hair appears thinner. It’s similar to our human body, when we have a bit of muscle, we look healthier and stronger, and the same goes for the hair too.

This means, conversely, without sufficient keratin in the hair, the typical outcome will be like this, lifeless, frizzy, and unmanageable.

And after the keramimic treatment, this is what it looks like

The entire hair looks like it has hit the refresh F5 button on the keyboard, it looks entirely different. Haha.

Previously, the 3 issues are lifeless, frizzy, and unmanageable, it is not lifeless anymore as we can see the strands have gotten slightly thicker. This is because a lot of keratin + collagen has been applied and locked in each hair strand itself.

To add further, when the strand has sufficient keratin to fix all the damaged parts, it will be visibly fuller by itself, and with it being slightly heavier (extra keratin), the frizz and unmanageable issues are reduced by a lot. This is what healthy hair should look like.

With that said, this is our service of the month for August 2022 -

Keramimic Treatment @ $108 (originally at $138)

This is for all hair lengths, inclusive of haircut, with a free keramimic hair mask

The base of this treatment is made up of Keratin + Collagen, one of our best all-rounded treatment

Function of the treatment

As a lot of keratin + collagen will be applied and locked in the hair, this helps to reduce frizz, soften the hair by a lot, increase the manageability and vitality of the hair. If you want softer, well-managed, lesser frizz, visibly healthier hair, this is it. When the hair loses its keratin and is damaged, the most effective solution will be to replenish the keratin back in the hair. You give the hair what it needs. A very simple and effective answer to haircare.

This is what will be given for free, no cost at all, it will be a huge boost and a great help in the hair maintenance, helping to prolong the effect from the keramimic treatment. It is originally at $58 but we are including this for free under the Keramimic Treatment above at $108.

Short FAQ

1. Is this like the keratin treatment? It is slightly similar but it’s not a keratin treatment. Keratin treatment has a stronger smoothing and straightening effect, the keramimic treatment is more focused on the softening, moisturizing, an all-rounded service, but a lot lesser on the straightening effect.

2. So will it straighten the hair? It will, but not for long. The straightening effect is not strong.

If you are planning to do coloring, you can combine the coloring service with the keramimic treatment too. It will help to balance out the damages. Here are some of the photos that combine coloring with the treatment -

That’s about it for the treatment. I hope you enjoy the treatment as much as our customers do. To book an appointment, you can call our hair studios at 6259 4631 (tiong bahru) or 6336 1476 (bugis cube), whatsapp us directly @ (whatsapp only) or head to our website, . Stay safe and healthy! :)


Hello there! If you came from our FB post and wanted to know more about this June 2022 promotion, we will be exploring more of it over here in greater detail.

This June promotion is a special one because it can be used in various ways but before that, let me list down what it is first -

Service of the month (Jun 2022)

Color Pigment Shampoo + Fruity Color Mask @ $68

A free hair coloring is included too, one tone color on the entire hair without bleaching

The 2 products above with many color choices. I will talk more about the product below.

How it works is, if you're covering your grey hair, you can purchase this and opt for a black/dark brown coloring. And for our color mask, we have a color mask for black, and shampoo for brown. Or if you're just interested in doing a normal brown, you can get a brown-related shampoo/mask too. This is one of the ways you can make use of this promotion.

Or if your hair is currently bleached, whether it's full length or partial, and you want to refresh the hair color, you can get this too. For example, you can do a purple coloring, and opt for a purple shampoo and mask. Both products will help you to maintain the purple hair color, and I think it's good.

On a side note, our 1 tone color without bleaching is at $68, so if we look at it from this reversed perspective, you're getting both products for free, at no cost. You will have to book an appointment for the coloring. Or if you just want the product only and not the free coloring, you can just drop by our branches to purchase the product.

Or if you're interested in doing another coloring style, for example, our color + highlights at $158, let us know that you're taking up this promotion, you will just need to top up the difference of $90 ($158 - $68). You still pay for the color + highlights at $158 but now it comes with the 2 products. Another example, maybe you're interested in doing the Japan Smoky Color instead, Smoky Rose Brown at $168, you'll top up another $100 ($168 - $68), and it comes with the 2 products. This only applies to our coloring services with a base color.

You might be thinking, this is fishy, why are we doing this? Is the product going to expire? Haha.

No, it's not going to expire anytime soon, it's a new batch actually, that can be used for 2 to 3 years in the right storing condition.

This is our own product, the picture below, you can see it has our brand name, Steve V. We used to be using this similar product but thereafter, with our experience after using for years, we worked with the manufacturer to rebrand it with a new look with smaller packaging so that it is more user friendly.

So when you have a good product and you know this is going to work well and people will like it, what should you do to get people to try it and experience the goodness for themselves? You will create a good deal coupled with the products, right? But money doesn't grow on trees, this is similar to free products, won't we be losing money?

To be honest. Definitely, we will, no doubt about this. However, when you have great faith in a product and believe deeply it's going to help people, trust me, you will do the same too. Haha.

Now that we have gotten the most important question out of the way, let's talk more about the products. In short, both the shampoo and mask have color pigment in it, this means it will help to replenish the color back to the hair. Usually, when you wash the hair, when water gets into the hair cuticle, it causes the hair color to fade. When the shampoo/mask contains color pigment in it, it helps to prolong the fading process.

Steve V Fruity Color Mask

A 200ml bottle of goodness, like a hair mask with color pigment added, the best of both worlds, with the ingredients mainly from fruits.

Also, there are a lot of nutrients in this color mask, such as,

💁 Vitamin c (antioxidant) - protects and reduces hair damage from UV light

💁 AHA - a natural hair repair agent to moisturize, prevents frizz, and smoothen the hair

💁 Pectin extract - increase hair smooth and shine

💁 Levulose extract - enhance hair elasticity

An example of how it works on highlighted hair to turn it into pink highlights

Available colors (we'll help you to pick the color suitable for you)

Light Ash (810), Ash Pink (815), Ash Violet (816), Ash Blonde (817), Ash Blue (818), Blue Green (828), Green Blonde (838), Ash Gold (613), Matt Blonde (620), Gold Blonde (647), Copper (640), Copper Red (645), Red Violet (646), Pink (865), Red (045), Ash (011), Violet (066), Blue (088), Black (033)

Steve V Color Pigment Shampoo

The difference between this and a color shampoo or a purple shampoo is that our pigment shampoo has actual pigment inside to be deposited into the hair cuticle in order for the color to last longer. This is a very good product with premium Chinese and Japanese ingredients too.

3 key ingredients -

💁 Argania spinosa kernel oil, aka argan oil, for moisturizing the hair and preventing coloring damage

💁 Lonicera Japonica (Honeysuckle) flower extract, rich in antioxidants to help improve dry or brittle hair

💁 Polygonum multiflorum, aka He Shou Wu, used in TCM to strengthen the hair

Available colors (we'll help you to pick the color suitable for you)

Rose Gold, Rose Blue, Rose Pink, Rose Violet, Rose Red, Garnet Purple, Ruby Red, Sapphire Blue, Ash Grey, Ash Brown, Ash Green, and Coffee Brown

You don't have to worry about which color to choose, we will assist with this. For product usage, we will assist and teach you how to use it too. For the appointment booking on our website, just indicate the service that you're doing and let us know on the day itself you're taking up this promotion. Just in case, for VIP members, do take note that our service of the month is not valid for VIP discount.

That's about it! Thank you for reading! Just send us a message on FB if you have any questions, I'm always here to help you! Stay safe and healthy! :)


If you're unsure what to do, this is the right place to look at. All your CNY hair ideas in here :D

Hello there! It’s the time of the year where we will be receiving a lot a lot a lot of appointment bookings for Jan as CNY falls on the first of Feb. It will be a very busy month for us but we get to make your hair pretty!

I’m going to write about all the information related to our CNY changes, the prices, the surcharge and all our different coloring styles that you can consider doing. All of the coloring styles. This means, it will be quite a long article but the time taken to read finish is worth it as after that you will be able to make a better decision to choose a pretty coloring style that will impress all your relatives. How does that sound? :D

Do share this article with your friends if they need more ideas for the CNY hair. Thank you!

Before I start with the different prices and coloring styles, the CNY surcharge will start on 21/1/2021 at $15 for chemical services or $5 for haircut only (including our $38 olaplex mini treatment + cut).

2 examples. If you’re doing coloring + haircut on 22/1, it will be at a $15 surcharge, instead of $15 + $5. Or if you’re doing haircut only without any other services, it’s at a $5 surcharge. One exception, the $38 Cut + Olaplex mini treatment will be at $5 surcharge instead of $15. Once again, the CNY surcharge will start on 21/1 and our last day of operation is 30/1. We will be closing slightly earlier on 30/1 for salon cleaning.

Our operating hours for now is from 11am to 9pm (weekdays), 10am to 7pm (sat) and 11am to 7pm (sun). But from 21/1 to 30/1, we'll open from 10am to 10pm.

At the end of this, I will include a full list of our price list. If you just want to see the list without looking at the photos, you can scroll to the end.

Here come the details for the different coloring styles -

Normal Color @ $68 ($88 on 21/1 to 30/1)

This is our primary coloring service that has double functions. It would be for 1 single full-length color without bleaching or color lifting, just one single color on the entire hair. The usual questions I get are if my hair has been bleached twice before, can I do an ash purple directly at $68 without bleaching it again?

Yes, you can, if your hair is light enough to do the desired shade of ash purple, or if it is not light enough, we can discuss further to find a slightly darker shade of ash purple.

On the other hand, what if the hair is black? In this case, the choices would be normal colors such as the different shades of brown, chocolate brown, dark brown, normal brown, or colors like different shades of copper or dark red. Remember, the lighter your hair is the more color choices that you will have.

We also have our signature service - Color + Stem Cell Treatment at $138 ($158 on 21/1 to 30/1). Stem Cell Treatment is our premium repair treatment that contains argan stem cell and various hair vitamins. This $138/$158 will not be valid for further VIP discount, the rest of the services will be valid for further discount., all of it, except for this.

Dark Purple/Green w/o Bleaching @ $78 ($98 on 21/1 to 30/1)

This would be similar to the normal color above but just that this would be for Dark Purple (Wine color) and Dark Green. Why the extra cost is because, for this, we’re using a color booster that has a stronger pigment to ensure the hair is able to absorb these 2 special colors without having to bleach the hair or lift it.

We usually get quite a lot of requests for the Dark Purple as it is really a very special color, a very beautiful and subtle dark violet red. Just like red wine, it’s not red, it’s not black either, it’s just a special type of subtle color on its own. A low-key version of flamboyant. I think it’s really pretty, how about you? :)

Color + Highlights @ $158 (no price change)

For other highlights styles, we can also do babylights, the small streaks of highlights, which brings a lot of dimension to the hair. Did you see the Dark Purple base and the lighter purple streaks? That is done with this $158 Color + Highlights too. How it works is, we will do the highlights first and thereafter to do a full dark purple color on the entire hair, which turns the base dark purple and the streaks a lighter purple. You can do that with other colors too, maybe red? That’s equally nice too!

You might notice that we have extended our Dec service of the month to 16/1/2022. This would be for our Color + Highlights + Money Piece (Fringe Light). Some also calls it Jennie Lights.

In short, it is the usual color + highlights, just like above, but the fringe area will be bleached and colored too. The Dec service of the month at $158 for the color + highlights + money piece will be until 16/1/2022, thereafter, from 17/1 onwards, it will be at $158 for the color + highlights, and an additional $50 for the money piece on the fringe.

Yinyang 2-tone color w/o bleaching @ $168 (no price change)

This was our signature service for CNY 2019, more than two years ago. And even up till now, we are still receiving appointment bookings for this service. In short, it is basically 2 colors without bleaching on different layers, front and back.

You can be creative with the combination, depending on your style. We did Dark Brown with Light Brown, Dark Purple with Copper, Dark Brown with Copper, and many different combinations. If you have lighter hair, your color choices would be wider, you can even go for a Dark Purple with Ash Purple.

We have several videos for this, do click here, here, or here.

Japan Smoky Color series @ $168 (no price change)

The Japan Smoky Color series was a major milestone of ours because we created this after our stylist went for intensive training in Japan. To understand more about the entire process, do click here to go to the article. And a video here too. :)

In short, this is an alternative of the standard color but with a toned-down dustier and smoky shade, which in other words, it means a darker shade. No bleaching is needed but it will require a color lifting. There is a difference, do find out from the link to the process above.

The colors available are Smoky Ash Purple, Smoky Dark Ash Blue, Smoky Rose Brown, Smoky Milky Gold, Smoky Milky Lavender, Smoky Space Blue, Smoky Ash Brown, Smoky Sakura Red, Smoky Ash Green, Smoky Copper.

Ombre Butterfly @ $198 (no price change)

For ladies who prefer a creative twist to the normal highlights, this is the creative twist that combines both color + highlights and yinyang 2-tone color. The inner color will be a color without bleaching. You get to choose what kind of combination that you want. The classic combination would be a normal brown with highlights and light brown underneath.

Or if you want a more creative color like blue or purple, we do offer bleaching on the inner layer at $50. If you have slightly wavy hair, you might want to try this, your relatives will be busy looking at your hair instead of asking those unnecessary questions about your private life. Hahaha.

Balayage @ $168 (no price change)

A french hand painted coloring technique, it’s like an art piece, using freehand to create those smooth gradient effect that transits the base color softly from dark to light.

We offer both with bleaching and without bleaching. Without bleaching, it will be done by the same color lifting we use for the Japan Smoky Color series. Do take a look at the Navy Blue Balayage w/o bleaching video over here. The gradient effect would be less obvious as there is no bleaching. However, the hair will not be as damaged because… there is no bleaching! But it does not mean there will be no damage at all, there will still be some. Ultimately, we’re using chemicals to alter the hair color.

Previously, we have also introduced a Smoky Rose Brown Balayage without bleaching, photos and more information about it in this link.

Ombre @ $118 (no price change)

There are a few definitions of Ombre as different salons might have different interpretations of this coloring style. For us, unlike the Balayage at least 60% length bleaching with a gradient effect, this would be a straightforward 50% length bleaching and 1-tone color on the lower half. There is also the Ombre Underlight where a creative color is done on the inner layer of the hair.

Many opted to do Balayage because of the harsh line in between but I have also seen many who prefers an obvious separation of colors. You might ask, which one is nicer? My opinion is that both are equally good, it depends on your personal style and preference. As long as you feel confident with your hair, even if it’s just a normal brown, the overall feel will exude confidence and beauty.

Ombre Waterfall @ $228 (no price change)

Among all our coloring styles, this is one of my personal favourite. We took the concept of a waterfall and modify this from the traditional Ombre style. The hair is only bleached at the bottom 20 to 30% and with a couple of related colors including the base color, it resembles a waterfall gushing down. Very creative!

This will slightly be on the high end as it includes the base color, the bleaching on the lower 30% and up to 2 colors on the lower bleached area. In addition, Olaplex or Bond rebuilder collagen treatment will be added into the bleaching solution. If you don’t want to damage your hair too much, pick this as the bleaching will only be on the lower ends, and olaplex/bond rebuilder is included so the hair will not be as damaged.

Full length Creative Color @ $150/$200/$250 (no price change)

This would be quite straightforward, full length bleaching and 1 tone full length color. This is more fun as you can have a full head of neon pink or a light ash purple. If you’re afraid that the color might fade too fast, don’t worry, we have many different pigment masks for you to use at home. The pigment mask refreshes the color every time you use it. Ask us about it, we’re all here to help you! :)

The price difference is for different length, $150 for short length (applies for guys too), $200 for length above shoulders and $250 for length touching or below shoulders. The bleaching included in the price is unlimited bleaching.

Other hair services -

4-Step Keratin Straightening Treatment @ $98/$138 (no price change)

Our regular customers will be familiar with this, the keratin treatment will be at $98 on Mondays (final one on 17/1) and $138 on other days. From 18/1 to 30/1, it will be at $138 all the way. Do book your appointment early as our Mondays are usually fully booked in advance.

Although this is labeled as a straightening treatment, the main function of such keratin treatment is to provide smoothing and reduce frizz. This is mostly use for taming the unmanageable hair too as it straightens it naturally. The hair will feel a lot smoother. If you frequently do rebonding to straighten your hair and would like to try the keratin treatment, do talk to us first before deciding.

I wrote an article on all the truths for the keratin treatment, all the good and bad things, also on the chemicals inside, do give it a read to understand more. It will definitely help you a lot! :)

Rebonding @ $138 (no price change)

This will be quite straightforward. Rebonding is a hair straightening service where the hair bonds are broken to be altered and re-bond into the straight hair structure. Because the hair bonds would be broken, it is not suitable for bleached hair as it might not be strong enough to endure this process. Bleached hair has a different hair structure compared to normal non-bleached hair.

Rebonding coupled with color + highlights really looks amazing! I posted one of such combination it received one of the high engagement we ever had. Great taste! :D

You can choose between normal rebonding or soft rebonding. The difference is that soft rebonding will give a softer effect using chemicals of a lesser strength coupled with some straightening technique with the flat iron.

These are our popular services above, if you have read until here, I’m extremely thankful to you! Or if you just scroll through to look at the photos, I’m equally thankful too. Haha.

Before I end, I would like to say that we don’t sell packages, charge GST or service charge. Haha. If you would like to understand more, you can call us at 6336 1476 (bugis cube) or 6259 4631 (tiong bahru) or send us a message on our FB. To book an appointment, you can do the same, or whatsapp us directly @ (whatsapp only) or head to the appointment tab above on the menu bar. Thank you!

This is a compiled version of our price list -

Service of the month (Dec 2021 to 16 Jan 2022)

Color + Highlights + Fringe Light (Money Piece) @ $158

Includes the dark base color, and also the bleaching/lightening + 1 color for the Fringe Light and Highlights, also includes haircut and olaplex mini treatment + l’oreal treatment

Process + photos on money piece here -

Other coloring services w/o bleaching -

❤️ *Normal color promotion @ $68 ($88 from 21/1 to 30/1)

❤️ *1-tone Dark Purple/Dark Green @ $78 ($98 from 21/1 to 30/1)

❤️ *Color + Highlights promotion @ $158

❤️ *Yinyang 2-tone color @ $168

❤️ *Japan Smoky Color @ $168

❤️ *Ombre Butterfly @ $198

The above 6 are all inclusive of haircut, olaplex mini treatment and l'oreal treatment, for all hair lengths.

Other hair services -

1) Stem Cell Treatment + Color + Cut @ $138 ($158 from 21/1 to 30/1)

*2) Balayage Color Promotion @ $168 (unlimited 60% length bleaching)

*3) Stem Cell Treatment @ $108

*4) Keratin Straightening Treatment @ $138 ($98 on Mondays, final one on 17/1 ) - free haircut

*5) Keratin Straightening Treatment + Rebonding @ $188 ($148 on Mondays, final one on 17/1) - free haircut

*6) Rebonding(Soft/Normal) + Olaplex mini + Cut @ $138

*7) Natural Ceramic Perming + Olaplex mini + Cut @ $188 (includes rebonding on top part)

*8) Ombre Waterfall @ $228, Base color (w/o bleaching) + Ombre Waterfall (bottom bleaching) + Cut (Olaplex Or Bond Rebuilder Collagen Treatment included), the bleaching will only be at the lower 20 to 30%, very natural, like a waterfall

*9) Rebonding (Soft/Normal) + Cut + Bond rebuilder collagen treatment + Hair spa treatment @ $198

*Valid for further VIP discount, if you see the asterisk (*) beside the number, it means it is valid for further VIP discount. Do bring your VIP card!