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No. 1 Reason Why The Hair Is Dry

Hello people! As I have been in this industry for years, have talked to hundreds and thousands of ladies, and also have seen my fair share of different hair structures and conditions, there is one thing that I found that is quite interesting. Usually, the reason around why the hair is dry is quite straightforward. It usually involves just one single thing.

It's a short 5-min article that will broaden your understanding on why the hair is dry. To reduce dry and tangled hair issue, I would suggest you read finish this article. You will learn something useful and important.

Before that, let’s imagine the leaves on the trees. Close your eyes and visualize a tree. No, wait, you’ll not be able to read if you close it now, don’t close it first. Close it after this paragraph. Haha. As Singapore is very humid, day after day, the leaves are exposed to sunlight/heat and when it loses all its moisture, it turns yellow and drops to the ground.

You might step on a dry leaf before and it has this loud crunchy sound. It lost all the moisture and dropped to the ground looking rough and hard. The same goes for our hair too.

Have you guessed it? Yes, it’s heat. Not just the heat from the sunlight. There is also the heat from the hot water that you wash your hair with, heat from the straightener/curler and, the heat from your hairdryer.

I totally understand, it feels good and relaxing to have a hot bath, and sometimes we're too lazy to adjust the temperature and we’ll just wash the hair with the same hot temperature. And some people rely on a hairdryer daily to blowdry their hair to become straighter with heat, it is a necessary step for them.

In one of our previous articles, I mentioned that our hair cuticle is made up of scales of keratin. And within the many many scales, there is moisture deposited in it so that the hair remains shiny and smooth.

One good example. Take a look at your hand, at the back of your palm, if the skin looks smooth and supple, this is because of the moisture in it and it shows how important moisture is to our skin and hair.

So what will happen if you use the hairdryer to blow hot heat on your hair every day?

For simple illustration purposes, if the hair loses 1% moisture every time you use hot heat to dry the hair, there wouldn’t be too much of an effect if you just do it once a week. But it adds up when you do it every day. In a month, the hair will lose 30% of the moisture in the hair. And this is why salon treatments are always not working well, mainly because of our habits with heat.

If you’re always going to a salon every month or every few months to do a treatment, take a minute to think about your hair habits. Are you exposing the hair to too much heat?

The same goes for using heat for the hair straightener/curler. This is slightly more serious as the temperature from the straightener/curler can go all the way up to 200 degrees. Remember what we’re taught from science? 100 degrees boils the water and part of it evaporates and goes into the air. At 200 degrees, this is not going to be pretty for the hair.

Advice: If you really need to use a straightener/curler, apply some argan oil or a hair heat protectant before that, this will help to protect the hair from the heat. Not 100% protected but you’re better off with some protection than none, right? Haha.

And as Singapore is naturally humid, this is the reason why it is even more important to have a good hair care routine, mainly to replenish the moisture back to the hair. When you lose 1% moisture, you can replenish it back immediately. A shampoo is not good enough as this mainly washes the hair from the dirt and oil from the hair. A good conditioner or hair mask is needed in order to have a good hair care routine.

So what can you do to counter this? There is a reason why stylists are always telling you to use a conditioner every day. With a good habit of replenishing moisture back to your hair every day, you will be reducing a lot of hair issues, such as tangled and dry hair issues. And when you reduce such issues, it is unlikely to snowball into having a more serious issue such as breakage and eventually, hair loss.

If you're not sure what product to use or need something really good, let me introduce one of our top-selling products, keratin + collagen hair conditioner, the Keramimic 2.0 at $58 (big 500ml bottle), that is a salon-grade product that is both a conditioner and a hair mask.

At $58 nett, No GST and it is inclusive of free doorstep delivery. The Japanese salon-grade product contains the 2 most important ingredients that healthy hair needs the most. The 2 ingredients are:


A type of protein that exists naturally in the hair that helps the hair to stay elastic and youthful.

It makes up about 90% of the hair structure and it is an essential protein that protects the hair from damage. One relatable example, 60% of our body is water and water is important to our health. We need water to survive. And keratin makes up 90% of the hair. Now, do you see how important keratin is to our hair?


A type of structural protein that the body needs to naturally produce keratin.

The amino acids in collagen act as building blocks for thicker, healthier, and smoother hair. Like what it does to our face (smooth and youthful), it does the same to the hair too, making it more elastic, strong, and nice to touch.

There are no fanciful ingredients in this except what your hair needs the most.

Your hair needs only what it is made up of, simple as that. I believe products should be made simple. Let’s not confuse people with fanciful ingredients and make things sound better than what it originally is.

It works the same as normal conditioner/mask, to use it as a conditioner, just take about 2 to 3 pumps and apply on the hair (concentrate more on the ends) and avoid the top area. Do rub the hair lightly too with your palms, to allow it to seep deeper into the cuticle. Wash it off after 3 to 5 minutes. To use it as a hair mask, the same as above but take about 4 to 6 pumps, a heavier dose to increase the smoothing effect. Thereafter, leave it for 15 minutes and wash it off after that. You will feel the difference immediately.

We have reached the end of this article, I hope you like such a candid and honest style of the article! Thank you so much for reading! If you have any questions, just send us a msg. Always here to help you! Have a wonderful day, stay safe and healthy!


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